Speaking of Online Video

As the World's Biggest Mayonnaise Lover, I was grinning ear to ear when I read this MediaPost article. Ogilvy and Yahoo have teamed up to provide branded video content in promotion of Hellman's Mayonnaise. My mouth is watering already.

Yahoo Food has created an "In Search of Real Food" hub, where users can watch the series, upload their own videos and recipes, and comment on celebrity chef Dave Lieberman's accompanying blog.

The 12-episode series follows Lieberman's weekly road trips in search of the people and recipes behind "real food" in America. Each episode is broken into four chapters, three to four minutes each, that viewers can watch as a whole or individually. The chapters include restaurant reviews, man-on-the-street interviews and full recipe demos.

This is a great way to interact with consumers online and to promote the brand while still providing useful content. I can imagine a lot of people watching the first episode and being drawn in for all 12. Though, this is coming from someone who eats fries with mayonnaise, usually with more mayonnaise than fries. Mmmmm.