Online Video - Content is King

As we are in the planning phase of a client project to create and distribute online video content, I thought this article was very timely. Here are a few particularly interesting snippets:

Consumer usage of online video increased more than 50% this year.

See, we KNEW it was getting popular.

What is "content as advertising"? It is the stuff that consumers want and like ... that not only entertains and engages consumers, but also creates significant commercial value for the distributor.

What a novel idea - provide content consumers actually want. Yet so many companies aren't doing it!

Scripps Networks' DIY.com and HGTV.com run pre-roll ads before short videos of do-it-yourself projects (and add an extra element by enabling visitors to push the shopping list for that project to their mobile devices so they will have it handy at the nearest Home Depot.) Those are examples of content consumers will want.

Brilliant. Provide content your audience wants and then make it easy for them to take the next step - purchasing your products.

Stay tuned for the results of our upcoming project ...