Saute with the left, mouse-click with the right

According to this recent New York Times article, people are flocking to the Internet in search of recipes. In fact, 50 million people visited food sites in May alone. Impressive.

The article also states two other interesting facts:

• These consumers are interested in not just recipes but in the community aspect of online recipe-searcing as well


• These consumers love to post their own recipes to these food sites

Good to know, since we implemented similar features for one of our consumer packaged goods clients over the past year:

• What's Your Secret? - an interactive feature peppered throughout the website that allows consumers to share their "secret to great tasting shrimp", from adding a pinch of curry while sauteing to tossing the cooked shrimp with sun-dried tomatoes before serving


• Shrimp Chef Challenge - a contest, promoted through an email campaign, that encourages consumers to submit their favorite shrimp recipe using the weekly special ingredient (rice, pasta, veggies, etc.)

Looking at the other sites the article mentions, it seems there are still many options we can implement. Stay tuned ...