According to a recent eMarketer article, online advertising spending by CPG marketers is estimated to increase 36.6% from last year.
Considering several of our clients sell consumer packaged goods that's great news! It means that online advertising is working for that industry segment. It means that there will be more content available for us to learn from. And it means we were right when we said this Internet thing would be important for our clients. And we love being right.
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