David Mamet is now directing commercials for Ford. Apparently Ford likes Mamet’s trademark “sparse, choppy dialogue.” I personally prefer to watch paint dry than watch anything David Mamet has touched. I’ve never understood why “Glengarry Glen Ross” is so often quoted and “State and Main” was the most mind-numbing movie I watched in 2000.
However, I do like the idea of famous directors dabbling in the commercial space. Perhaps we can get Quentin Tarantino to do a little Cutco knife advertising.
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