* Email is the least able vehicle for presenting a luxury brand image.
* Marketers should come up with invitation-only events when advertising to the affluent.
These results pertain to a study conducted to learn about the behaviors of the affluent in regards to marketing.
The first statistic is a bit surprising to me. I would think a large percentage of affluent consumers are online and that no matter how wealthy they are, would still respond to email marketing. However, I guess this statistic shows that while affluent consumers may respond to such efforts, it's not necessarily the best way to reach them.
The second point, though, definitely hits home. In fact, ashamed as I am to admit it, I was watching Run's House this weekend and when Run-DMC received a postcard in the mail for an invitation-only viewing of the new Lamborghini, he not only went to the viewing, he bought the Lamborghini. Well done, marketers.
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