In today's Email Insider from MediaPost, Email Diva (aka Melinda Krueger) points us to a purty darn good blog post about email subject lines.
Use the terms your customers are searching on to inspire your subject lines? Brilliant. Why didn't I think of that? What better way to attract a reader's interest than by using words you know they associate with your product?
Stay tuned ... I'm going to put this to the test on our next email campaign.
1 comment:
Right - why didn't we think of this? It does seem to make a lot of sense. And, we all know that the subject line is the hardest piece of the creative to 'get right'.
She also cautions us to make sure the subject lines create their own energy ... without the overuse of exclamation points. Man, I really need to work on that!
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