Friday, April 27, 2007
Famous St. Louis
I couldn't resist posting this BMW ad since it has a little shout-out to St. Louis in it. However, apparently the director of this ad is the son of the architect of the Arch, so that's likely why St. Louis got a little face time right up there with the Taj Mahal. Still, not bad. Plus, I really like the music in this ad.
Thursday, April 26, 2007
Will Surf For Food
According to a recent eMarketer article, online advertising spending by CPG marketers is estimated to increase 36.6% from last year.
Considering several of our clients sell consumer packaged goods that's great news! It means that online advertising is working for that industry segment. It means that there will be more content available for us to learn from. And it means we were right when we said this Internet thing would be important for our clients. And we love being right.
Considering several of our clients sell consumer packaged goods that's great news! It means that online advertising is working for that industry segment. It means that there will be more content available for us to learn from. And it means we were right when we said this Internet thing would be important for our clients. And we love being right.
Tuesday, April 24, 2007
Mo' Money, Mo' Marketing
An interesting excerpt from a Brandweek survey appears on the Online Spin blog at Media Post:
These results pertain to a study conducted to learn about the behaviors of the affluent in regards to marketing.
The first statistic is a bit surprising to me. I would think a large percentage of affluent consumers are online and that no matter how wealthy they are, would still respond to email marketing. However, I guess this statistic shows that while affluent consumers may respond to such efforts, it's not necessarily the best way to reach them.
The second point, though, definitely hits home. In fact, ashamed as I am to admit it, I was watching Run's House this weekend and when Run-DMC received a postcard in the mail for an invitation-only viewing of the new Lamborghini, he not only went to the viewing, he bought the Lamborghini. Well done, marketers.
* Email is the least able vehicle for presenting a luxury brand image.
* Marketers should come up with invitation-only events when advertising to the affluent.
These results pertain to a study conducted to learn about the behaviors of the affluent in regards to marketing.
The first statistic is a bit surprising to me. I would think a large percentage of affluent consumers are online and that no matter how wealthy they are, would still respond to email marketing. However, I guess this statistic shows that while affluent consumers may respond to such efforts, it's not necessarily the best way to reach them.
The second point, though, definitely hits home. In fact, ashamed as I am to admit it, I was watching Run's House this weekend and when Run-DMC received a postcard in the mail for an invitation-only viewing of the new Lamborghini, he not only went to the viewing, he bought the Lamborghini. Well done, marketers.
Duh!
In today's Email Insider from MediaPost, Email Diva (aka Melinda Krueger) points us to a purty darn good blog post about email subject lines.
Use the terms your customers are searching on to inspire your subject lines? Brilliant. Why didn't I think of that? What better way to attract a reader's interest than by using words you know they associate with your product?
Stay tuned ... I'm going to put this to the test on our next email campaign.
Use the terms your customers are searching on to inspire your subject lines? Brilliant. Why didn't I think of that? What better way to attract a reader's interest than by using words you know they associate with your product?
Stay tuned ... I'm going to put this to the test on our next email campaign.
Sunday, April 22, 2007
Web Lingo, or shall I say "Blingo"
Business Week had an interesting article about how editors select which new web-related words should make it into the dictionary. There were some words I hadn’t even heard of, which makes this internet-savvy, 20-something girl feel a little out-dated. Am I the only one who hasn’t heard of any of these?
Astroturfing - the marketing practice of feigning an online grassroots movement to generate positive, seemingly-from-the-people publicity
Vlog – video blog
Crog – a mash-up of “carefully researched” and “blog”
At least I’ve heard of wiki and [the] Google.
Astroturfing - the marketing practice of feigning an online grassroots movement to generate positive, seemingly-from-the-people publicity
Vlog – video blog
Crog – a mash-up of “carefully researched” and “blog”
At least I’ve heard of wiki and [the] Google.
State and Lame
David Mamet is now directing commercials for Ford. Apparently Ford likes Mamet’s trademark “sparse, choppy dialogue.” I personally prefer to watch paint dry than watch anything David Mamet has touched. I’ve never understood why “Glengarry Glen Ross” is so often quoted and “State and Main” was the most mind-numbing movie I watched in 2000.
However, I do like the idea of famous directors dabbling in the commercial space. Perhaps we can get Quentin Tarantino to do a little Cutco knife advertising.
However, I do like the idea of famous directors dabbling in the commercial space. Perhaps we can get Quentin Tarantino to do a little Cutco knife advertising.
Friday, April 20, 2007
Crackberries
I found the recent Blackberry service outage and resulting chaos quite hilarious, but perhaps that's because I don't own/use/live off a Blackberry. It seemed funny that people could be so addicted to such a seemingly trivial thing. However, karma quickly wiped the smug smile off my face when it knocked out my internet for all of Wednesday and part of Thursday. How could I get any work done (I work from home)? How would I check my email (my friends might say something important)? How would I download Lost (what in the HECK is Juliet up to)? It was a rough day and a half, to say the least.
However, as someone who earns her baguettes and butter from guiding clients through the online world, it was somewhat reassuring to realize how important the internet has truly become. We can't live without internet access because we use it for work and play for a large percentage of the day. We need to look up the number for the pizza place and see their menu online before ordering. We want to look up what movie Sharon Stone and Billy Baldwin were in in the UB40 music video because it is just on the tip of our tongue but we can't quite remember. Or maybe that's just me. But when I look around, I definitely see and feel the internet everywhere. And I like it.
However, as someone who earns her baguettes and butter from guiding clients through the online world, it was somewhat reassuring to realize how important the internet has truly become. We can't live without internet access because we use it for work and play for a large percentage of the day. We need to look up the number for the pizza place and see their menu online before ordering. We want to look up what movie Sharon Stone and Billy Baldwin were in in the UB40 music video because it is just on the tip of our tongue but we can't quite remember. Or maybe that's just me. But when I look around, I definitely see and feel the internet everywhere. And I like it.
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